Potential employees will check out Glassdoor, Indeed, and other avenues to read reviews of your company and assess your company culture, brand, and overall employee engagement. This is why it is so important to ensure the right message is being presented to keep attracting top talent. Here’s our top 3 ways to reduce employee turnover:
1. Employee Experience is King
Organisations invest heavily into creating amazing customer experiences to retain them. It’s time to start looking and treating your employees the same way you do your customers! Throughout the employee lifecycle, creating a great employee experience is one of the keys to retaining your talent. HR is undergoing a huge digital transformation and this allows organisations to continue to improve the employee experience through cloud, mobile, artificial intelligence and automation (for the future of HR technology, check out Will Robots Take Over HR? 5 Emerging Trends From HR Tech World). Creating a great employee experience from onboarding to offboarding is crucial. Treat your employees like they are your most valued customer and you’ll reap the benefits!
2. Focus on Retention by using Stay Surveys
Instead of waiting until an employee leaves to do an Exit Survey, conduct a Stay Survey! A Stay Survey gives you the insights into why employees want to continue working for you, as well as areas that you need to focus on to continue to retain them. This allows you to take action and prevent your high performers from walking out the door. It also allows you to do a deep dive when you have an area of the business or department that is experiencing high turnover to understand the reasons and to act upon them.
3. Invest in your Offboarding
Gone are the days where employees stayed with organisations for 10 – 20 years! The reality these days is a tenure of 18 to 24 months. It’s time for organisations to start thinking differently about how to offboard employees and create a seamless and positive experience. Exiting employees have great insights on how your organisation can improve, you need to collect that valuable feedback. It’s critical to have a corporate alumni program as there are so many great reasons to stay connected with your former employees. They are a huge talent pool for you to rehire (boomerang) and to get referrals, they are your biggest brand ambassadors and could even help you with a sales lead!